Case study /Lena Nersesian /November 2022

Years of stories for one YouTuber — 16 pieces on the latest alone.

Lena Nersesian aka Lena The Plug is a viral sensation who has been blowing up the internet since 2017

@lena.the.mom
Lena Nersesian

The result

16 Pieces of Coverage
1.5M Estimated Views
345M Audience

Who they are

Lena Nersesian aka Lena The Plug earned the name when working at the social media start-up, Arsenic.

She is a bonafide YouTube personality and found fame after promising to do a sex tape with her now husband Adam22 if they both reached one million subscribers.

She has since started her own podcasts Touchy Subject and Plug Talk as well as regularly featuring on Adams Youtube show No Jumper

What we did

We have worked with Lena on stories over several years, including the coverage around her sex tape. The most recent was a lifestyle feature on being a new mother doing the school run — an unexpected angle, which is exactly why editors took it.

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