Case study /Bonnie Locket /July 2022

36 pieces built from newsjacking, not one lucky hit.

Bonnie Locket is a British OnlyFans model in the top 0.01% on the platform worldwide and an impressive social media following with over 2.2 million fans on TikTok alone.

@bonnielocketxox
Bonnie Locket

The result

36 Pieces of Coverage
2.71M Estimated Views
282M Audience

Who they are

Bonnie Locket is a British creator earning around £1 million a year on OnlyFans. A former professional dancer who trained at Laine Theatre Arts and toured in High School Musical, she now also coaches other models. She appeared on ITV’s Getting Filthy Rich.

What we did

Bonnie is a retainer client and we build her press presence continuously rather than in bursts, generating angles and placing them through newsjacking. Most recently we placed her wedding as an exclusive with the Mirror, followed by the Daily Star, Tyla and two women’s magazine spreads.

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