Case study /Holly Jane /May 2019

Leaving the Mormon church became 68 pieces of press, led by the Daily Star.

Holly Jane is a Mormon, mom and social media personality who went viral with NudePR after publicly coming out with her OnlyFans profile

@therealhollyj
Holly Jane

The result

68 Pieces of Coverage
6.26M Estimated Views
677M Audience

Who they are

Holly came to us wanting one story told properly: leaving the Mormon church. It was a genuine human-interest angle and it travelled.

What we did

We built the story around Holly’s own account and placed it widely, with repeat coverage in the Daily Star and pickups including the International Business Times and the Boston Herald.

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