Case study /Kaylee Killion /February 2024

A Super Bowl car park stunt turned into 26 pieces of coverage.

Kaylee Killion is an OnlyFans model with thousands of followers and subscribers across her online platforms.

@kaylee_killi0n
Kaylee Killion

The result

26 Pieces of Coverage
1.42M Estimated Views
107M Audience

Who they are

Kaylee Killion is a US creator who works alongside her fiancé Cody, with a substantial following across both their platforms.

What we did

Kaylee wanted a stunt with a news hook, so we built the campaign around the Super Bowl and let her fans choose the idea from a shortlist she put to them. Audience participation was the angle, and it gave a desk something to write about. We wrote and distributed the story and coverage followed across national and international outlets.

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