Fourteen months of unbroken national press for a brand that launched in 2002.

Who they are

Babestation launched on British late-night television in December 2002 and never went away. Two decades on it is a creator platform with a roster of models, a phone-line business and a television archive most brands would envy — but a public image still stuck in 2005.

What we did

Fourteen months of continuous press, not a campaign burst. Weekly editorial output built from talent-led features and reactive commentary, so the brand is never quiet. We run research calls with models to find the story in each of them, then place those stories in national press.

On top of that: media days at the Babestation mansion and HQ giving controlled access to journalists and creators, data-led stories built from platform behaviour, event activation around the brand’s Glamour Awards sponsorship, and placement into podcasts and YouTube formats. The positioning work underneath it all is the same argument every month — this is a heritage British broadcast brand that evolved into a modern creator platform.