One dataset. 31 pieces. 16 countries. No photoshoot.

Who they are

SuperCreator builds the software creators use to run their businesses. That gives it something most brands in this industry do not have: a dataset covering what subscribers actually do, rather than what anyone assumes they do.

What we did

One story, told properly, and it went round the world. We took SuperCreator’s platform data and found the counter-intuitive finding inside it: the men spending most on OnlyFans were not buying explicit content, they were paying for conversation — about pets, about gaming, about their day. We framed it, sourced the supporting detail and pitched it as a data story rather than a press release.

It ran twice in the New York Post and went on to appear in the Daily Mail, the Mirror, Vice, OK! Magazine, the Toronto Sun and LA Weekly, then syndicated into national media across sixteen countries — Italy, Norway, South Africa, Canada, Cyprus, Bulgaria, Greece, Romania, Latvia, Estonia, Bosnia, Serbia and Montenegro among them. No shoot, no talent, no event. One dataset and the right angle.